Stay Wilder
Creative Direction. Brand Strategy. Photography. Art Direction. Social Media. Email Marketing.
THE STORY
The story of Stay Wilder is unique in that, before it was my client, it was actually my baby.
I founded Stay Wilder in 2020, and built it on Salt Spring Island in 2021 with the help of an amazing team and community of partners.
But, after external events led to inward reflection (permitting issues and pregnancy), we sold the business to two awe-inspiring resort owners who had the operational skill set we weren’t born to embody.
Now years later, I’ve reconnected with this beautiful soul of an idea, and the amazing humans who truly brought it to life, and am working to lead its brand for the summer of 2025.
OUR GOALS
To refine and reclaim our story, creative direction, brand, and impact goals as we prepare Stay Wilder for the next phase of its journey.
To get back to the soul of the business, its impact, and its purpose in the changing times.
For more updates on this project:
The mission: Telling stories that feel as good as the forest
Step One: Capture new creative that embodies the soul of the business.
Step 2: Rebuild an online community that feels as good as the resort.
Key Strategies:
Upgraded creative
Testing new hooks & truly social videos
Uplifting our existing community & partners
Sharing value and education for audiences
Early results after three weeks:
Organic Posts:
Engagement: Up 82%
Interactions: Up 148%
Views: Up 89%
Reels:
Interactions: Up 207%
Reach: Up 37%
Views: 290%
Step 3: Test all-new storytelling methods.
The question:
How can we give people the feeling of being here, even when they’re at home?
The test:
A magazine-like monthly newsletter filled with earthy stories, peaceful imagery, and helpful how-tos.
The results:
TBD