W Venture
Website Redesign
STATUS: COMPLETED FALL 2024
THE STORY
I have been a big fan of W Venture Labs its amazing managing partners since their launch. So when a Zoom catch up turned into a conversation about their marketing needs, I was thrilled to hop into this amazing circle of high-flying women.
OUR GOALS
To create a website that would attract the boldest female entrepreneurs and the partnerships that could support their growth.
“Investing in women makes all the difference.”
W Venture Labs
The mission: Attracting a community of bold thinkers and big movers.
Key Strategies:
Creating personalities for each of W Venture’s programs: Spring, Momentum, and Growth.
Using “Slack-style” pop ups throughout the creative to highlight alumni accomplishments, growth, and success and bring the energy of their vibrant community to the website.
Creating templates to feature content from speakers, experts, partners, and alumni, allowing W Venture to build their voice and positioning in the market.