Tuft & Paw
Kickstarter Page Design.
STATUS: COMPLETED $160k KICKSTARTER
THE STORY
The CEO of Tuft & Paw had spent years building a cat furniture business, relying solely on dropshipping curated (purrated?) cat furniture. But he was ready to finally create and launch a product of his own - the ultimate litter box. We’d worked together in the past on a different $560k Kickstarter campaign, and so working on this new product was a no-brainer for all involved.
Together we worked on a brand strategy for his new chapter of Tuft & Paw, and the Kickstarter page that would fund his first round of production.
OUR GOALS
To create a brand that could compete with the best of D2C businesses.
To build a Kickstarter page that converted cat lovers everywhere to brand supporters.
“The West Elm of cat furniture”
Racked
The mission: Thrilling people with litter.
Key Strategies:
Create an elevated campaign page that would attract high end cat buyers
Tell a story about litter boxes all cat owners can relate to.
Results:
Campaign grossed $160k and fully funded the first round of production on the Cove Litter box.
Kitties and their owners everywhere celebrated.