THE STORY

When COVID restrictions caused huge delays on Saxx’s seasonal photography, it threatened their ability to market to retailers, putting the next year of their sales at risk. I worked to plan, direct, style, and photograph three separate collections across multiple product lines, to make it all feel as good as their undies.

OUR GOALS

• To shoot multiple collections across a single day of shooting, with minimal models, and multiple locations, while telling stories and conveying meaning important to the brand.

• To capture photos that could be used both for and by major retailers like SportsChek, and REI to market Saxx’s new collections.