Stay Wilder
Creative Direction. Brand Strategy. Photography. Art Direction. Go-To Market. Social Media. Email Marketing.
STATUS: IN PROGRESS SUMMER 2025
THE STORY
The story of Stay Wilder is unique, in that before it was my client, it was actually my baby. I founded it in 2020, bringing it to life on Salt Spring Island, BC in 2021. After external events led to inward reflections, (permitting issues and pregnancy) we sold the business to two awe-inspiring resort owners who had the operational skillset we weren’t born to embody.
Now years later, I’ve reconnected with this beautiful soul of an idea, and the amazing humans who truly brought it to life, and am working to lead its brand to its next level.
OUR GOALS
To refine and reclaim our market fit, story, brand, and impact goals as we prepare Stay Wilder to open a new location next year.
To get back to the soul of the business, its impact, and its purpose in the changing times.
The mission: Telling stories that feel as good as the forest
Step One: Capture new creative that embodies the soul of the business.
Step 2: Rebuild an online community that feels as good as the resort.
Key Strategies:
Upgraded creative
Testing new hooks & truly social videos
Uplifting our existing community & partners
Sharing value and education for audiences
Early results after three weeks:
Organic Posts:
Engagement: Up 82%
Interactions: Up 148%
Views: Up 89%
Reels:
Interactions: Up 207%
Reach: Up 37%
Views: 290%
Step 3: Test all new storytelling methods.
The question:
How can we give people the feeling of being here, even when they’re at home?
The test:
A magazine-like monthly newsletter filled with earthy stories, peaceful imagery, and helpful how-tos.
The results:
TBD